Case study
Updating a UI for a More Responsive, Scalable Platform
A client faced persistent challenges due to outdated and unresponsive user interface technology, which resulted in poor customer experience and inefficiencies across the development team.
About the project
Challenge
Outdated UI technology
The business was reliant on legacy tools and frameworks that were no longer supported or optimised for performance, hindering both user experience and development velocity.
Strong coupling between frontend and backend
Any updates to the backend required corresponding changes to the frontend, and vice versa—making even minor improvements time-consuming, expensive, and prone to errors.
Limited flexibility for system improvements
Enhancing backend functionality often demanded simultaneous UI redesigns, adding complexity and cost to the development process.
Significant technical debt
Up to 60% of the development team’s time was consumed maintaining the old UI, leaving minimal room for strategic work or product innovation.
Solution
Delivered in Three Months
Following detailed consultations to assess the platform’s needs and long-term goals, we delivered a two-part solution.
First, we overhauled the user interface with a mobile-first approach, ensuring the platform was fully responsive across devices. The new design dramatically improved aesthetics and usability, making the customer journey more intuitive while boosting the site’s SEO performance and increasing organic traffic.
Second, we decoupled the frontend from the backend. This modular approach enabled parallel development, reduced interdependencies, and simplified system maintenance. It also created a more future-ready infrastructure, supporting the adoption of new technologies with minimal disruption.
Results
Enhanced user experience
A visually updated and mobile-optimised interface made the platform far more accessible and engaging for end users.
Improved development efficiency
The modular architecture reduced bugs and made updates faster and less error-prone, improving internal workflows.
Backend flexibility
Refactoring and improving backend systems became significantly easier, with the added benefit of enabling external integrations through modular APIs.
Faster innovation
With fewer technical limitations, the client could pursue new ideas, launch improvements more quickly, and remain agile in a competitive landscape. By modernising its interface and decoupling key systems, this company has reduced technical debt, improved usability, and laid the groundwork for scalable growth and ongoing innovation.
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