Moat Builders | Technology tailored to your needs

Case study

Combining disparate systems for an online business

An e-commerce client offered a range of specialist services. However, this offering operated on two individual platforms, creating inefficiencies for both the company and its customers.

About the project

Challenge

Increased operational workload

Managing two distinct platforms placed a heavy burden on the customer support and development teams, often leading to service delivery challenges.

A fragmented user experience

Clients were required to log in to two separate systems, adding unnecessary complexity to their workflow.

High running costs

Operating multiple systems resulted in significant server expenses, consuming a large portion of the company’s budget.

Brand confusion

Despite operating under a single brand, two separate websites led to uncertainty among customers about where to manage their services, presenting a marketing challenge.

Solution

Delivered in Three Months

Following in-depth consultations to assess the company’s needs, we integrated their services onto a single, unified platform. This allowed customers to access and manage everything from one location.

Results

A smoother user journey

Clients can now purchase and manage all services within one streamlined platform, significantly improving usability.

Reduced customer support workload

With a unified system, customer queries dropped as clients encountered fewer issues. When support was needed, resolution times improved due to a lighter workload for agents.

Significant cost savings

Server costs have been cut by approximately £15,000 per year, while development hours previously spent maintaining multiple platforms have been redirected towards strategic improvements.

Optimised development resources

The integration eased the burden on the development team, reducing the need to maintain multiple systems and freeing up valuable time for new projects.

Stronger brand presence and improved SEO

Consolidating services into a single platform created a more cohesive brand experience, reinforcing the company’s position as a comprehensive business solutions provider while enhancing search engine visibility.

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